USING TECH TO BUILD RELATIONSHIPS
We helped Vodafone Egypt stay top-of-mind through a video-on-demand service for its customers.
THE CHALLENGE
Countdown to Ramadan 2017 and Vodafone Egypt needed to launch their upcoming video-on-demand OTT digital entertainment streaming service with an Arabic user-interface and zero-rating procedures for daily content from various sources.
THE SOLUTION
World-Class user experience with powerful video streaming capabilities that could adapt to alternating 3G connectivity in Egypt. Scalable to include a large catalogue of Ramadan’s blockbuster series plus other premium VOD content, all ad-free.
THE RESULTS
We created the very first video-on-demand platform in Egypt for Vodafone. The service went viral. 1.2 million customers signed up within the first 10 days. By the end of Ramadan, 4.5 million users were enjoying ad-free entertainment streamed superfast for a super-low subscription fee of 1 EGP/day! Users got the latest blockbuster movies and the most popular series direct to their devices, all thanks to their favourite telco, Vodafone.
