Mondia launches ground-breaking entertainment platform Monsooq in South Africa

Johannesburg, South Africa, 9 November, 2020: Mondia, a leading mobile technology company specialising in the marketing and distribution of digital content, today announced the launch of ground-breaking time-based entertainment platform Monsooq. Monsooq is a first-of-its kind model where time is the currency and users pay only for the time they spend consuming content.

Monsooq does not require contracts or subscriptions. Instead, new visitors to will receive 60 minutes’ worth of free access to content, after which pricing is just R2 per 30 minutes. This unique time-based model allows consumers to buy entertainment time just as they would cellular airtime and use that time to consume any content they choose, including movies, series, games and music – all on a single, convenient, end-to-end entertainment platform.

Whether a consumer wishes to play a game for 30 minutes while commuting, or binge a new series for six hours, they are able to load that amount of time to their profile securely debit or credit card. And when their time ends, they simply top up with more.

Dr Amadeo Rahmann, Mondia CEO, said: “Africa is the next frontier in regard to digitalization. Our extensive footprint, increasing customer base and significant experience in the region make Africa a natural choice of focus for us. African markets are primed for the democratisation of content, and Mondia is firmly focused on changing the way in which people consume entertainment. Mondia has incredible reach and deep understanding of the geographies in which we operate, with 1.4bn potential users in the right emerging markets.”

Mondia sees exceptional potential in the continent. Africa has a population of 1.1 billion, which is expected to double by 2050. Africa also has the youngest population of any continent. This demographic dividend is expected to generate 10-15% GDP growth in the next 15 years. According to research conducted by PwC South Africa in 2019[1], entertainment and media (E&M) spend in South Africa is expected to reach US$10bn by 2023. Nigeria saw a 25.5% rise in E&M revenue in 2017 to US$3.8bn.

In December 2019 more Africans (526 million) accessed the internet than North Americans.[2] And there is still massive potential for growth: Africa has a total internet penetration level of just under 40%, as compared to penetration in the rest of the world of 63.2%. While streaming services have proliferated across Africa, especially in the wake of the COVID-19 pandemic and national lockdowns, there is an increasing need to deliver enhanced value, choice, and innovation in terms of pricing and content.

Monsooq features a world-class recommendations engine to ensure consumers find the content they love. Content will be localised and customised, with a minimum of 50% of local content offered alongside international content. Mondia aims to build the content economy and bring value across Africa as Monsooq expands.

Monsooq also represents a new frontier of content monetisation for entertainment providers, giving them direct access to those customers who are not interested in a traditional subscription model.

The platform has partnered with leading content providers such as Viva Nation TV, a music and lifestyle channel offering African and international video content; Wi-flix, an online streaming platform providing distinctive African & foreign content, TV channels, sports and over 20k hours of entertainment; EPIC ON, which provides the best of Bollywood and Esport Plus offering an array of exciting gaming content. In addition, Mondia will also feature their own entertainment services which include content from premium partners such as Universal Music, the world’s leading music company.

Monsooq launches in South Africa, with other markets like Egypt, Nigeria, Tunisia and Kenya to follow.

To access Monsooq simply click here or scan here:

To see how Monsooq works, click here

Click here to view the Arabic version





Media contact

Michael Rubenstein
Aprio Strategic Communications
Tel:  + 27 82 903 7797
[email protected]


Nicolas le Roux
Mondia Group
Tel:  + 971 50 557 7541
[email protected]

About Mondia (

Mondia is a leading technology company which specialises in the marketing and distribution of digital content. We understand where the markets are going, where tech fits and use that knowledge to solve business challenges and deliver the best user experiences. Mondia creates personalised digital experiences for people by providing them with the best and latest digital content anywhere, anytime; from health, entertainment, lifestyle, gaming, music to sports. We help enterprise customers grow their user engagement and maximise their monetisation potential through payment connectivity, customer acquisition and life cycle management services. With nine offices across Europe, Middle East and Africa, Mondia reaches 1.4bn end-users across 48 countries. The company works with more than 80 telco operators around the world, over 1,000 content providers and 200 merchants. Mondia services are available in Ethiopia, Nigeria and Pakistan through mondia.cell.

For more information please visit:

About Dr Amadeo Rahmann, Mondia CEO 

Amadeo is a shareholder and Chief Executive Officer at Mondia where he is responsible for providing strategic, financial and operational leadership for the company and senior leadership team. He is a true visionary and prides himself in the establishment of long-standing relationships with key decision makers and influencers. ​

Amadeo is a highly acclaimed, experienced and successful entrepreneur, based in Dubai, United Arab Emirates. He has led several multi-million-dollar large-scale projects in cooperation with various internationally renowned companies in multiple sectors across Europe, Middle East & Africa. Leveraging this extensive global network he continuously seeks opportunities to drive the business forward.​  ​

He started Mondia in 2002 and continues to lead the company to new heights with the introduction of new products and services as well as business verticals. He is responsible for continued revenue growth and expanded the business to 13 locations across the globe with 250 passionate employees.​

Amadeo holds a PhD in Languages and Literature from the University of Rome and speaks five languages. He is an avid reader and enjoys keeping fit.

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